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March 7, 2016
Salvatore Ferragamo Fights Fakes
Salvatore Ferragamo is continuing its anti-counterfeiting efforts, that are particularly centered on China and the net.
The company said that in 2015 it intercepted and blocked 91,000 on-line ads for counterfeit products. As well as, 140 domains and illegal Web sites, mainly managed by Chinese individuals, had suede ferragamo shoes been recovered or cancelled.
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“In 2015, we additional expanded the number of e-commerce websites that we monitor,” said Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese market, we now have continued and ramped up our offline checks, focusing on commerce festivals and resellers specifically.” Ferragamo added that the corporate had also completed the official course of for recognition as a well-known brand in China, a key legislation enforcement instrument, which can help the corporate saving time and money within the counterfeit battle.
Beginning with the pre-fall 2014 assortment, the company has been inserting microchips into the women’s footwear, guaranteeing product authenticity, in addition to the possibility to track products. The brand also prolonged the use of the microchip to men’s sneakers with the Cruise 2015 assortment, whereas this has been inserted in women’s small leather-based items, luggage and luggage with the fall 2015 range.
An additional success in Salvatore Ferragamo’s measures towards fakes was the seizure and destruction of greater than 12,500 counterfeit merchandise. The Chinese language customs authorities confiscated greater than 12,400 pretend items leaving the country and seized in excess of 34,000 counterfeit merchandise in 2015. The estimated worth of the products exceeds $17 million. Belts accounted 60 % of the seized products.