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July 13, 2016
Salvatore Ferragamo’s 100 Years In Hollywood
Celebs headed to the iconic model’s not too long ago renovated Rodeo Drive retailer Wednesday evening to have a good time the anniversary of Salvatore Ferragamo’s arrival in town of Angels.
Celebrating 100 years since Salvatore Ferragamo himself landed in Los Angeles to make footwear for actresses like Marilyn Monroe, Audrey Hepburn and Rita Hayworth, the brand’s Rodeo Drive retailer opened its doors on Wednesday night with a celeb-laden cocktail event. Highlighting a whole retailer overhaul pioneered by architect William Sofield, the placement now showcases men’s and women’s prepared-to-put on, shoes and baggage ensconced in luxurious salons, providing plenty of privateness for A-record customers.
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Demi Moore (with daughters Tallulah and Scout Willis in tow), Freida Pinto, Camilla Belle, Kiernan Shipka, Angela Lindvall and Cody Horn were just a few of the stars who stopped by to present their congratulations to leather-based product director James Ferragamo, inventive director Massimiliano Giornetti, CEO Michele Norsa and Fulvia Ferragamo.
James summed up the night: “For us, Hollywood is the place all of it Divat started. It was important for my grandfather to create unique footwear for movies and celebrities who became his shoppers. That is the right location to create one thing completely different than all the opposite stores. We really curated all of the different detailing and materials just like the wooden and marble. slavatore ferragamo belts Attention to detail is what Ferragamo is all about.”
Belle, sporting a dramatic eye-shadow look and clad head-to-toe in Ferragamo from the fall 2015 collection, gushed in regards to the brand. “I have a really long and lovely relationship with Ferragamo and Massimiliano, and that i all the time need to be able to help when i can. It’s just an iconic model, an iconic home with the household still behind it, and I’m so glad to be right here.”
Whereas Moore rapidly was whisked into the back of the store by BFF Eric Buterbaugh (who was hosting an intimate dinner for the Ferragamos and some select guests after the occasion), Shipka caught up with Rumer and Tallulah Willis, who were trying on a pair of fur-trimmed platform sandals. Rumer and Tallulah gushed about how a lot they admired Shipka, who gave us her thoughts on the model: “They stay so basic, but still so modern and unique and edgy at the same time.