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Consistent with Its Historic Values

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Salvatore Ferragamo embodies a mixture of the longstanding, professional craftsmanship and artistic tradition typical of Made in Italy items. These are the factors of excellence that support that brand, and which have, through the years, advanced in keeping with its origins. Quality, contemporary elegance and innovation are the hallmarks of each Salvatore Ferragamo product and, together with a tradition of tremendous craftsmanship, create the worth and authenticity for which the brand is universally recognised. The Group is consistently dedicated to consolidating and developing the value of its model over time. In line with its historic values, Salvatore Ferragamo upholds prime quality requirements for its merchandise and distribution processes, by investing in analysis, product innovation and IT technologies to help its business. Salvatore Ferragamo has all the time been ahead of its time. The model’s founder was not just a pioneer in terms of his creativity – the design and concept of most of the footwear he created nonetheless exemplify modernity – but in addition when it comes to the revolutionary supplies he used (he was the primary to make use of cork, nylon fishing line and cellophane, straw and numerous other modest supplies to salvatory ferragamo make sneakers that became cult objects) and the way perceived the shut tie between style and fi lm (he was already designing the first sneakers for massive Hollywood productions in 1920), as well as the way in which he targeted his analysis to best obtain a mix of shape, fi t and comfort in a shoe, main him to file over 350 patents. The corporate was additionally on the forefront of distribution and growth on international markets, turning into one in all the primary Italian brands to achieve out to the world, as it was already exporting to the US in the 1950s and to Japan by the end of the 1970s, and it opened the primary Ferragamo model salvatory ferragamo store in China practically twenty years ago, in 1994. In the present day, roughly ninety% of Ferragamo Group turnover is generated abroad. This pioneer spirit and international vocation are trademarks of the company and, when it comes to distribution, have enabled it to construct a widespread network of shops, whereas pursuing properly-balanced geographical diversification, profiting from this distinct pioneer strategy on rising markets. Salvatore Ferragamo is now present in over 90 countries world wide, with 606 unique Ferragamo model shops. The first intention of its distribution strategy is brand control, as it is positioned on the excessive finish of the luxurious segment, to uphold the model’s historical values and all the time guarantee glorious customer support.

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