Salvatore Ferragamo’s one hundred Years In Hollywood
July 5, 2018
Celebs headed to the iconic brand’s just lately renovated Rodeo Drive store Wednesday evening to celebrate the anniversary of Salvatore Ferragamo’s arrival in the city of Angels.
Celebrating 100 years since Salvatore Ferragamo himself landed in Los Angeles to make footwear for actresses like Marilyn Monroe, Audrey Hepburn and Rita Hayworth, the model’s Rodeo Drive retailer opened its doors on Wednesday night with a star-laden cocktail event. Highlighting a complete store overhaul pioneered by architect William Sofield, the situation now showcases men’s and women’s ready-to-put on, sneakers and baggage ensconced in luxurious salons, providing loads of privateness for A-list buyers.
Learn more Betsey Johnson Doesn’t Want You to return to Her Shows for the Clothes
Demi Moore (with daughters Tallulah and Scout Willis in tow), Freida Pinto, Camilla Belle, Kiernan Shipka, Angela Lindvall and Cody Horn had been just some of the stars who stopped by to present their congratulations to leather-based product director James Ferragamo, creative director Massimiliano Giornetti, CEO Michele Norsa and Fulvia Ferragamo.
James summed up the evening: “For us, Hollywood is the place all of it started. It was necessary for my grandfather to create unique sneakers for films and celebrities who grew to become his shoppers. This is the right location to create something different than all the opposite stores. We really curated all of the different detailing and supplies like the wood and marble. Consideration to element is what Ferragamo is all about./p>
Belle, sporting a dramatic eye-shadow look and clad head-to-toe in Ferragamo from the fall 2015 collection, gushed about the model. “I have a extremely lengthy and lovely relationship with Ferragamo and Massimiliano, and i always want to have the ability to assist after i can. It’s just an iconic brand, an iconic home with the family still behind it, and I’m so pleased to be here./p>
While Moore rapidly was whisked into the back of the store by BFF Eric Buterbaugh (who was hosting an intimate dinner for the Ferragamos and a few select guests after the occasion), Shipka caught up with Rumer and Tallulah Willis, who had been attempting on a pair of fur-trimmed platform sandals. Rumer and Tallulah gushed about how much they admired Shipka, who gave us her thoughts on the model: “They stay so basic, yet still so trendy and distinctive and edgy at the same time.