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Shanghai, November 4th, 2015 – Salvatore Ferragamo celebrated 20 years in China final night with the reopening of its Shanghai flagship store, and the unveiling for one evening of She’s like a Rainbow – a kaleidoscopic exhibition occasion showcasing the luxury Italian House’s 100-year ties to the world of cinema.

Superstar and VIP visitors including Tang Wei and Jing Bo Ran attended the reopening of the flagship, located within the city’s Shanghai Centre, adopted by cocktails and dinner on the Shanghai Exhibition Heart. The city’s cultural landmark also played host to She’s like a Rainbow, an exhibition paying homage to five of Salvatore Ferragamo’s most glamorous clients and muses – Audrey Hepburn, Judy Garland, Sophia Loren, Marilyn Monroe, and Brigitte Bardot – by displaying 5 Ferragamo’s Creation- the esclusive line of footwear that reinterprets a number of the famous archive models Salvatore-designed shoes the actresses famously wore.

Offered inside a collection of daring, neon-lit exhibition areas, every iconic shoe was juxtaposed with solely commissioned works by Chinese pop artist Han Yajuan and contemporary designs from the upcoming Edgardo Osorio for Salvatore Ferragamo capsule shoe assortment, dedicated to the 5 screen idols and evoking Salvatore’s masterful understanding of color and materials, his dedication to Made in Italy craftsmanship and the inherent glamour of the silver display screen. The exhibition culminated in a retrospective of Ferragamo Chinese language ‘milestones these signature designs that retrace the brand’s journey and highlight the many creative and cinematic influences that have inspired its type and enhanced its success.

Throughout the dinner, guests watched the premiere of a playful, animated film by acclaimed style illustrator Megan Hess that channels the spirit of those self same five shoe creations and supplies a vivid homage to the shoemaker to the stars – past, present and future. The film can now be viewed on-line as part of the 100 Years a hundred Days season, an ongoing digital platform celebrating the 100 yr parallel tales of both Salvatore Ferragamo and Hollywood.

Mr. Ferruccio Ferragamo, Chairman of Salvatore Ferragamo, commented: “My father was a dreamer, an adventurer and a pioneer. China always held a terrific fascination for him and Shanghai was the country’s first metropolis during which we opened our doors 20 years in the past. We have fun this essential milestone as an homage to a rustic that has given us a lot and with which we’ve got a powerful affinity./p>

Ferragamo My Flair Pump in BlueMr. Michele Norsa, Chief Government Officer of Ferragamo, remarks “From the occasions of Marco Polo and the Silk Street, China has loved a special relationship with Italy. From the start of our relationship in the early nineteen nineties to right this moment, we are now current in 40 cities with nearly 90 stores in mainland China.

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