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January 7, 2016
Salvatore Ferragamo Fights Fakes
Salvatore Ferragamo is continuing its anti-counterfeiting efforts, which are particularly focused on China and the net.
The corporate mentioned that in 2015 it intercepted and blocked 91,000 online salvatore ferragamo sunglasses 1152 commercials for counterfeit merchandise. In addition, 140 domains and unlawful Web sites, mainly managed by Chinese individuals, were recovered or cancelled.
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“In 2015, we additional expanded the number of e-commerce sites that we monitor,” mentioned Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese market, we have now continued and ramped up our offline checks, targeting trade gala’s and resellers specifically.” Ferragamo added that the corporate had additionally accomplished the official course of for recognition as a well known brand in China, a key regulation enforcement software, which can help the company saving money and time in the counterfeit battle.
Starting with the pre-fall 2014 assortment, the company has been inserting microchips into the women’s footwear, guaranteeing product authenticity, as well as the likelihood to trace products. The brand salvatore ferragamo sunglasses 1152 also extended using the microchip to men’s shoes with the Cruise 2015 collection, whereas this has been inserted in women’s small leather goods, luggage and baggage with the fall 2015 range.
An extra success in Salvatore Ferragamo’s measures against fakes was the seizure and destruction of greater than 12,500 Magdalena_Frąckowiak counterfeit products. The Chinese language customs authorities confiscated greater than 12,four hundred fake goods leaving the nation and seized in excess of 34,000 counterfeit products in 2015. The estimated value of the products exceeds $17 million. Belts accounted 60 % of the seized merchandise.