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Salvatore Ferragamo Fights Fakes

Salvatore Ferragamo is continuous its anti-counterfeiting efforts, that are especially focused on China and the web.

Ferragamo Renix Loafer BlackThe company stated that in 2015 it intercepted and blocked 91,000 on-line advertisements for counterfeit products. As well as, 140 domain names and illegal salvatore ferragamo store uk Web sites, primarily managed by Chinese language people, have been recovered or cancelled.

“In 2015, we additional expanded the variety of e-commerce sites that we monitor,” stated Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese market, now we have continued and ramped up our offline checks, concentrating on trade fairs and resellers particularly.” Ferragamo added that the corporate had additionally accomplished the official course of for recognition as a widely known brand in China, a key law enforcement software, which will help the company saving time and money in the counterfeit battle.

Starting with the pre-fall 2014 collection, the company has been inserting microchips into the women’s sneakers, guaranteeing product authenticity, in addition to the likelihood to salvatore ferragamo store uk trace products. If you treasured this article so you would like to collect more info pertaining to Via_Montenapoleone i implore you to visit the internet site. The brand additionally prolonged the use of the microchip to men’s shoes with the Cruise 2015 collection, whereas this has been inserted in women’s small leather items, luggage and luggage with the fall 2015 vary.

An extra success in Salvatore Ferragamo’s measures against fakes was the seizure and destruction of more than 12,500 counterfeit products. The Chinese customs authorities confiscated more than 12,four hundred faux goods leaving the nation and seized in excess of 34,000 counterfeit merchandise in 2015. The estimated worth of the products exceeds $17 million. Belts accounted 60 p.c of the seized merchandise.

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