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Ferragamo Uomo Fragrance Launch

A fragrance launch social gathering can be a reasonably tepid, run-of-the-mill affair in New York, but last night’s Salvatore Ferragamo shingdig for its new men’s fragrance, Uomo, was anything however. Held at Rose Bar contained in the Gramercy Park Lodge, the salvatore ferragamo signoria celebration was thrown as a classic Italian aperitivo, full with handed prosciutto with melon, fried artichokes, and loads of cannoli.

On show was not only a lavish array from the genius florists from Putnam & Putnam, but in addition the brand new Uomo campaign video starring actor Ben Barnes. Rose Bar is a comfy, decadent house, and these components only helped make it really feel all the extra special. The brand did a stellar job of bringing collectively a lively group for the affair, as effectively. There were the occasion fixtures we know and love—Leigh Lezark, Julia Restoin-Roitfeld, Hilary Rhoda, and RJ King amongst them—but it was a handful of lesser-seen faces within the room that stood out, like Tictail cofounder Carl Waldekranz, Grace Kelly’s granddaughter Jazmin Grace Grimaldi, Boyhood star Ellar Coltrane, and singer-songwriter Ian Mellencamp. “I might need a couple of exhibits coming up, so we’ll see,” Mellencamp advised us. “But I’m mostly excited to be back within the studio working on new music.”

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This was not the first and will certainly not be the last fashion occasion at Rose Bar. But for some purpose, this was a particularly memorable mix of people. Seeing Susan Sarandon dance within the nook whereas her son Miles Robbins deejayed was a sight we won’t soon overlook. But the best a part of the night came while standing within the lobby, watching guests collect their Uomo gift bags and file out onto Lexington Avenue. It was then that we overheard one partygoer say: “Did you odor the fragrance but

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