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March 10, 2014
Salvatore Ferragamo’s a hundred Years In Hollywood
Celebs headed to the iconic model’s lately renovated Rodeo Drive store Wednesday evening to celebrate the anniversary of Salvatore Ferragamo’s arrival in the town of Angels.
Celebrating one hundred years since Salvatore Ferragamo himself landed in Los Angeles to make footwear for actresses like Marilyn Monroe, Audrey Hepburn and Rita Hayworth, the brand’s Rodeo Drive store opened its doors on Wednesday evening with a celebrity-laden cocktail event. Highlighting a complete retailer overhaul pioneered by architect William Sofield, the placement now showcases men’s and women’s ready-to-wear, sneakers and baggage ensconced in luxurious salons, offering loads of privateness for A-listing consumers.
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Demi Moore (with daughters Tallulah and Scout Willis in tow), Freida Pinto, Camilla Belle, Kiernan Shipka, Angela Lindvall and Cody Horn had been just a few of the stars who stopped by to present their congratulations to leather product director James Ferragamo, inventive director Massimiliano Giornetti, CEO Michele Norsa and Fulvia Ferragamo.
James summed up the night: “For us, Hollywood is the place all of it began. It was important for my grandfather to create unique footwear for films and celebrities who grew to become his shoppers. That is the right location to create something completely different than all the other shops. We actually curated all of the completely different detailing and supplies like the wooden and marble. Attention to element is what Ferragamo is all about.”
Belle, sporting a dramatic eye-shadow look and clad head-to-toe in Ferragamo from the fall 2015 assortment, gushed in regards to the brand. “I have a extremely lengthy and lovely relationship with Ferragamo and Massimiliano, and i at all salvatore ferragamo pierre pebbled gancio belt dark brown times need to have the ability to help once i can. It’s simply an iconic brand, an iconic house with the household nonetheless behind it, and I’m so glad to be here.”
While Moore quickly was whisked into the back of the store by BFF Eric Buterbaugh (who was hosting an intimate dinner for the Ferragamos and a few choose visitors after the occasion), Shipka caught up with Rumer and Tallulah Willis, who have been making an attempt on a pair of fur-trimmed platform sandals. Rumer and Tallulah gushed about how a lot they admired Shipka, who gave us her thoughts on the model: “They stay so traditional, yet still so modern and unique and edgy at the identical time.