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September 14, 2015
Aquazzura’s Edgardo Osorio At Harrods
In simply 5 years, Aquazzura has taken the world by storm. Now, with a new Harrods pop-up this month celebrating the salvatore ferragamo outlet online review label’s signature Christy flats, founder Edgardo Osorio sits down to speak British trend, the ability of social media and the Aquazzura woman
If there was ever any proof that vogue is a younger man’s sport, Edgardo Osorio is it.
In 2011, on the ripe outdated age of 25, he based the now internationally-renowned shoe label Aquazzura. His designs have achieved worldwide standing, gracing the feet of Julianne Moore, Jennifer Lawrence, Gwyneth Paltrow and Charlize Theron, to name but a couple of. Collaborative collections have come thick and quick, most notably with Salvatore Ferragamo, Poppy Delevingne and Olivia Palermo, and the brand has become obtainable in 48 countries worldwide.
But his achievements haven’t come with out onerous work. It may appear unlikely (even verging on unimaginable), but Edgardo’s career was burgeoning more than a decade earlier than Aquazzura had even begun. “I began working when I was 14 years outdated, doing internships,” he tells me.
“I’ve all the time wanted to be in fashion, ever since I used to be somewhat boy. I wanted to create stunning things and make ladies feel beautiful.”
After getting off to a head start as a teenager, Colombian-born Edgardo moved to London, where he enrolled on a number of programs at Central Saint Martins earlier than starting a level at the London College of Trend. It was right here that he found his love for footwear, realising that he would “always start from the toes up” when designing. He moved to Italy the place he worked for Salvatore Ferragamo, Roberto Cavalli and Sigerson Morrison till lastly organising his own label in Florence.
“Being in a position to make what you draw into a reality just felt like a dream,” he gushes as he places pen to paper and starts illustrating a stiletto in front of me. “It’s so superb to be able to create one thing physical from an idea that you’ve in your head, and to make somebody feel nice. It’s essentially the most great factor you are able to do.”
Part of Aquazzura’s success stems from the attention that is given to consolation in addition to design. The label’s three.5in-excessive Sexy Thing stilettos are so snug that they’ve change into recognized because the “12-hour shoes“ amongst trend editors. What’s the secret While Manolo Blahnik famously tries his heels on for measurement, Edgardo is partial to an occasional Instagram stalk. “We get so many concepts from following our purchasers and seeing what they’re doing, the place they are going and what other shoes they’re using,” he explains.
“My largest inspiration is girls. If they’re going skiing or dancing or picking up their children from college, what are they wearing What does the trendy lady need That’s at all times a big a part of the system; we are a model that makes footwear that are comfortable and sexy.”
As such, his designs have been worn by everybody, from European royalty and Hollywood stars to the typical girl on the Tube, and it’s because of this that he struggles to describe who the standard Aquazzura customer is. “I never like to outline the Aquazzura girl as one woman. I feel she’s a very lively one that enjoys life and needs to have fun, but I think that’s the most that I can say,” he shrugs. “Look at my Instagram and you will see her. She is of all ages and all nationalities. We are not only one lady; we’re so many women.”
Indeed, on the launch of Aquazzura’s pop-up store in Harrods, people from all walks of life line up to have a chat with Edgardo, choosing up his sneakers and taking photographs of the brand new rainbow display of Christy flats that sits proudly in the centre of Shoe Heaven. These are for sure his most recognisable sneakers. Copycats have cropped up in what seems like nearly each high avenue store over the past 12 months and social media is awash with images featuring Edgardo’s signature pumps. It’s little surprise that the luxury division store has chosen these because the star of its newest pop-up, the place it has the global exclusive on watermelon inexperienced and leopard-print styles. “Harrods is one of the iconic shops on this planet,” Edgardo says, proudly. “It has the better of all the pieces.”
Residence for the designer is Florence however, born in Colombia, raised in Miami and educated in England, he is a mixture of cultures and this comes across in his designs. “I think as a designer the world is your sponge,” he agrees. “I go on journeys and i absorb all the things. I am going to restaurants and i observe what girls are carrying. I go to museums and exhibitions and galleries.”
However for all his travels, he admits that he has a mushy spot for London. “What’s incredible and wonderful about being here is that it is a inventive pressure. The way they teach people and the way in which that people work is all about creativity and that’s one thing that you really want in style.”
“Being here is so inspiring and it’s so multicultural. It’s the capital of the world really.”
He argues that “being worldwide and seeing the brand explode” has been the highlight of his career thus far, but it surely appears to be like as though changing into internationally famous is just the beginning for Aquazzura. The designer hints that there’s a children assortment within the pipeline and that he’s engaged on a number of extra collaborative collections, but he’s remaining tight-lipped for now. “I love collaborating with folks because new things come out of it that you’ll never usually do,” he smiles. “We are working with artists and other folks proper now, and it’s very thrilling, but it’s a shock.”
And when all that’s over, will he be taking time off to celebrate Aquazzura’s fifth anniversary “Well, we’re opening eight shops,” he laughs. “For me it’s about celebrating the consumer and celebrating wonderful products. In ten years’ time we need to have stores in the most important capitals in the world.