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The Salvatore Ferragamo Logo

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Trend house established in Florence by Salvatore Ferragamo (originally from Avellino) in 1927. In 1914 he moved to Boston in the USA, carrying his ardour for sneakers and the nice crafting expertise. Within the early twenties he moves to Santa Barbara, California, the place he opens a shop for footwear fixing. California was, in these years, the nice wonderland the place the film business was beginning to flourish; this translated in a high request of customized made shoes, which in fact meant that Salvatore Ferragamo turned the “shoemaker of the stars”. Because of the high manufacturing costs and the lack of succesful craftsmen, in 1927 Ferragamo goes again to Italy and establishes the “Ferragamo Shoe manufacturing unit”; in a photo of the time, the well known typographic logotype appeared already. In 1938, on account of a growth in production, Ferragamo acquires the Palazzo Spini Feroni in Florence as headquarters of his places of work. In the early fifties, to celebrate his first parade in Florence, the tag-emblem was barely restyled: the black-white contrast is lightened and the name of the vogue designer seems too. In 1958 the “hook” seems for the first time on one of the purses: despite the fact that it’s not and by no means would be the official emblem of the model, it continues to be very recognizable, due to its presence on most of the products; legend has it that Ferragamo was impressed by the gate of Palazzo Spini Feroni. In 1960, after the loss of life of the founder, the logotype with his signature seems. The corporate was left in the hands of his wife and his six kids who, as soon as they became eligible, coated key roles within the administration of the company, additionally contributing to its enlargement. In 1982 a brand new restyling simplifies salvatore ferragamo high heel sandals the founder’s signature; the first letter “F” was used as inspiration for some decorated cloths and as name for a perfume.

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