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January 10, 2016
Salvatore Ferragamo Fights Fakes
Salvatore Ferragamo is constant its anti-counterfeiting efforts, that are especially centered on China and the web.
The company stated that in 2015 it intercepted and blocked 91,000 online ads for counterfeit merchandise. In addition, 140 domain names and unlawful Websites, mainly managed by Chinese language people, had been recovered or cancelled.
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“In 2015, we further expanded the number salvatore ferragamo green leather pointed toe pumps heels of e-commerce sites that we monitor,” said Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese language market, we’ve continued and ramped up our offline checks, concentrating on trade gala’s and resellers particularly.” Ferragamo added that the corporate had additionally completed the official course of for recognition as a well-known brand in China, a key law enforcement device, which is able to help the company saving money and time within the counterfeit battle.
Beginning with the pre-fall 2014 assortment, the company has been inserting microchips into the women’s sneakers, guaranteeing product authenticity, in addition to the chance to track products. The model additionally prolonged using the microchip to men’s shoes with the Cruise 2015 collection, whereas this has been inserted in women’s small leather-based goods, luggage and bags with the fall 2015 range.
An additional success in Salvatore Ferragamo’s measures in opposition to fakes was the seizure and destruction of more than 12,500 Magdalena_Frąckowiak counterfeit products. The Chinese customs authorities confiscated more than 12,four hundred pretend goods leaving the country and seized in excess of 34,000 counterfeit merchandise in 2015. The estimated worth of the goods exceeds $17 million. Belts accounted 60 percent of the seized products.