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September 12, 2014
Consistent with Its Historical Values
Salvatore Ferragamo embodies a mix of the longstanding, expert craftsmanship and inventive tradition typical of Made in Italy goods. These are the elements of excellence that support that brand, and which have, over time, advanced consistent with its origins. High quality, contemporary elegance and innovation are the hallmarks of every Salvatore Ferragamo product and, together with a tradition of superb craftsmanship, create the worth and authenticity for which the brand is universally recognised. The Group is constantly dedicated to consolidating and growing the worth of its brand over time. In keeping with salvatore ferragamo fox fur tennis shoes its historical values, Salvatore Ferragamo upholds high quality standards for its merchandise and distribution processes, by investing in analysis, product innovation and IT technologies to support its business. Salvatore Ferragamo has always been ahead of its time. The model’s founder was not just a salvatore ferragamo fox fur tennis shoes pioneer by way of his creativity – the design and concept of many of the sneakers he created nonetheless exemplify modernity – but also when it comes to the modern supplies he used (he was the primary to make use of cork, nylon fishing line and cellophane, straw and numerous other modest supplies to make sneakers that became cult objects) and the way perceived the close tie between style and fi lm (he was already designing the primary footwear for large Hollywood productions in 1920), in addition to the best way he focused his analysis to best obtain a mixture of shape, fi t and consolation in a shoe, main him to file over 350 patents. The corporate was additionally on the forefront of distribution and expansion on worldwide markets, changing into one of the primary Italian brands to achieve out to the world, as it was already exporting to the US in the 1950s and to Japan by the tip of the 1970s, and it opened the primary Ferragamo brand store in China almost twenty years ago, in 1994. At this time, roughly 90% of Ferragamo Group turnover is generated abroad. This pioneer spirit and international vocation are trademarks of the company and, when it comes to distribution, have enabled it to construct a widespread community of stores, while pursuing effectively-balanced geographical diversification, making the most of this distinct pioneer approach on rising markets. Salvatore Ferragamo is now present in over 90 countries around the globe, with 606 exclusive Ferragamo brand shops. The first goal of its distribution strategy is brand control, as it is positioned on the excessive end of the luxury segment, to uphold the model’s historical values and at all times guarantee glorious customer service.
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