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Salvatore Ferragamo Fights Fakes

Salvatore Ferragamo is continuing its anti-counterfeiting efforts, which are especially focused on China and the online.

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The company stated that in 2015 it intercepted and blocked 91,000 online commercials for counterfeit products. As well as, 140 domains and illegal Websites, primarily managed by Chinese language people, were recovered or cancelled.

“In 2015, we further expanded the number of e-commerce sites that we monitor,stated Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese market, we’ve continued and ramped up our offline checks, targeting trade fairs and resellers particularly.Ferragamo added that the corporate had additionally accomplished the official process for recognition as a well known model in China, a key legislation enforcement software, which can help the corporate saving time and money in the counterfeit battle.

Beginning with the pre-fall 2014 assortment, the company has been inserting microchips into the women’s sneakers, guaranteeing product authenticity, as well as the possibility to track merchandise. The brand additionally extended the use of the microchip to men’s footwear with the Cruise 2015 collection, whereas this has been inserted in women’s small leather-based items, luggage and baggage with the fall 2015 range.

A further success in Salvatore Ferragamo’s measures in opposition to fakes was the seizure and destruction of more than 12,500 counterfeit merchandise. The Chinese language customs authorities confiscated greater than 12,400 faux items leaving the nation and seized in excess of 34,000 counterfeit merchandise in 2015. The estimated value of the products exceeds $17 million. Belts accounted 60 p.c of the seized products.

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