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Salvatore Ferragamo Fights Fakes

Salvatore Ferragamo is constant its anti-counterfeiting efforts, which are particularly centered on China and the net.

The corporate stated that in 2015 it intercepted and blocked 91,000 online ads for counterfeit products. In addition, 140 domains and illegal Websites, primarily managed by Chinese language people, had been recovered or cancelled.

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“In 2015, we additional expanded the variety of e-commerce sites that we monitor,said Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese language market, we have continued and ramped up our offline checks, concentrating on trade gala’s and resellers in particular.Ferragamo added that the corporate had also completed the official course of for recognition as a widely known model in China, a key regulation enforcement software, which can help the company saving time and money in the counterfeit battle.

Beginning with the pre-fall 2014 collection, the corporate has been inserting microchips into the women’s sneakers, guaranteeing product authenticity, in addition to the possibility to trace merchandise. The model also prolonged the use of the microchip to men’s footwear with the Cruise 2015 assortment, while this has been inserted in women’s small leather goods, luggage and luggage with the fall 2015 range.

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An extra success in Salvatore Ferragamo’s measures in opposition to fakes was the seizure and destruction of greater than 12,500 counterfeit merchandise. The Chinese customs authorities confiscated more than 12,400 faux items leaving the country and seized in excess of 34,000 counterfeit products in 2015. The estimated value of the products exceeds $17 million. Belts accounted 60 p.c of the seized products.

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