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July 27, 2015
Salvatore Ferragamo Fights Fakes
Salvatore Ferragamo is continuing its anti-counterfeiting efforts, which are particularly centered on China and the online.
The company stated that in 2015 it intercepted and blocked 91,000 online advertisements for counterfeit merchandise. As well as, 140 domains and unlawful Websites, mainly managed by Chinese language individuals, were recovered or cancelled.
“In 2015, we additional expanded the variety of e-commerce websites that we monitor,” stated Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese market, we’ve continued and ramped up our offline checks, concentrating on trade gala’s and resellers salvatore ferragamo cabo loafer in particular.” Ferragamo added that the company had also completed the official process for recognition as a widely known model in China, a key legislation enforcement tool, which is able to help the company saving money and time within the counterfeit battle.
Beginning with the pre-fall 2014 collection, the corporate has been inserting microchips into the women’s footwear, guaranteeing product authenticity, as well as the possibility to trace merchandise. If you liked this article and you would like to get more info concerning Via_Montenapoleone please visit our own webpage. The model additionally extended the usage of the microchip to men’s sneakers with the Cruise 2015 assortment, while this has been inserted in women’s small leather-based items, luggage and bags with the fall 2015 vary.
A further success in Salvatore Ferragamo’s measures against fakes was the seizure and destruction of greater than 12,500 counterfeit products. The Chinese customs authorities confiscated more than 12,400 fake goods leaving the country and seized in excess of 34,000 counterfeit products in 2015. The estimated value of the products exceeds $17 million. Belts accounted 60 % of the seized products.