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Salvatore Ferragamo Fights Fakes

Salvatore Ferragamo is continuous its anti-counterfeiting efforts, which are particularly focused on China and the online.

Ferragamo Ballerina Flats Beige BlackThe company mentioned that in 2015 it intercepted and blocked 91,000 on-line advertisements for counterfeit merchandise. In addition, 140 domains and unlawful Web sites, mainly managed by rockstarr ferragamo fake Chinese individuals, were recovered or cancelled.

Associated Salvatore Ferragamo Proclaims Major Technique Changes, Sees Drop in Shares
“In 2015, we further expanded the number of e-commerce websites that we monitor,” mentioned Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese language market, we now have continued and ramped up our offline checks, targeting commerce festivals and resellers in particular.” Ferragamo added that the company had additionally completed the official course of for recognition as a well known brand in China, a key law enforcement software, which can assist the company saving money and time in the counterfeit battle.

Beginning with the pre-fall 2014 assortment, the corporate has been inserting microchips into the women’s sneakers, guaranteeing product authenticity, as well as the possibility to track products. The brand additionally prolonged the use of the microchip to men’s shoes with the Cruise 2015 collection, while this has been inserted in women’s small leather goods, luggage and bags with the fall 2015 range.

An extra success in Salvatore Ferragamo’s measures towards fakes was the seizure and destruction of greater than 12,500 counterfeit products. The Chinese customs authorities confiscated more than 12,400 pretend goods leaving the country and seized in excess of 34,000 counterfeit products in 2015. The estimated value of the goods exceeds $17 million. Belts accounted 60 p.c of the seized merchandise.

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