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July 25, 2015
Salvatore Ferragamo Fights Fakes
Salvatore Ferragamo is continuous its anti-counterfeiting efforts, which are particularly targeted on China and the online.
The corporate stated that in 2015 it intercepted and blocked 91,000 online commercials for counterfeit merchandise. As well as, 140 domain names and illegal Websites, mainly managed by Chinese language individuals, were recovered or cancelled.
“In 2015, we additional expanded the variety of e-commerce sites that we monitor,” stated Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese market, we’ve got continued and ramped up our offline checks, targeting trade festivals and resellers in particular.” Ferragamo added that the company had additionally accomplished the official course of for recognition as a widely known model in China, a key law enforcement device, which can assist the company saving money and time in the counterfeit reversible double gancini calfskin leather belt salvatore ferragamo uk battle.
Beginning with the pre-fall 2014 collection, the corporate has been inserting microchips into the women’s footwear, guaranteeing product authenticity, as well as the chance to track merchandise. If you liked this article and you would like to receive more info pertaining to Via_Montenapoleone generously visit our own webpage. The brand also extended the usage of the microchip to men’s sneakers with the Cruise 2015 assortment, while this has been inserted in women’s small leather-based goods, luggage and luggage with the fall 2015 vary.
A further success in Salvatore Ferragamo’s measures against fakes was the seizure and destruction of greater than 12,500 counterfeit merchandise. The Chinese customs authorities confiscated more than 12,400 faux goods leaving the country and seized in excess of 34,000 counterfeit merchandise in 2015. The estimated value of the products exceeds $17 million. Belts accounted 60 % of the seized products.