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February 27, 2016
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Shanghai, November 4th, 2015 – Salvatore Ferragamo celebrated 20 years in China final evening with the reopening of its Shanghai flagship retailer, and the unveiling for one evening of She’s like a Rainbow – a kaleidoscopic exhibition event showcasing the luxury Italian House’s a hundred-12 months ties to the world of cinema.
Movie star and VIP visitors including Tang Wei and Jing Bo Ran attended the reopening of the flagship, located in the city’s Shanghai Centre, followed by cocktails and dinner at the Shanghai Exhibition Heart. The city’s cultural landmark additionally performed host to She’s like a Rainbow, an exhibition paying homage to five of Salvatore Ferragamo’s most glamorous shoppers and muses – Audrey Hepburn, Judy Garland, Sophia Loren, Marilyn Monroe, and Brigitte Bardot – by displaying 5 Ferragamo’s Creation- the esclusive line of footwear that reinterprets some of the famous archive models Salvatore-designed footwear the actresses famously wore.
Offered within a sequence of daring, neon-lit exhibition spaces, each iconic shoe was juxtaposed with exclusively commissioned works by Chinese language pop artist Han Yajuan and contemporary designs from the upcoming Edgardo Osorio for Salvatore Ferragamo capsule shoe collection, devoted to the 5 display idols and evoking Salvatore’s masterful understanding of colour and materials, his dedication to Made in Italy craftsmanship and the inherent glamour of the silver screen. The exhibition culminated in a retrospective of Ferragamo Chinese language ‘milestones’, those signature designs that retrace the brand’s journey and spotlight the numerous artistic and cinematic influences that have inspired its type and enhanced its success.
Through the dinner, company watched the premiere of a playful, animated film by acclaimed vogue illustrator Megan Hess that channels the spirit of those same 5 shoe creations and provides a vivid homage to the shoemaker to the stars – previous, present and future. The movie can now be seen online as part of the one hundred Years a hundred Days season, an ongoing digital platform celebrating the one hundred 12 months parallel tales of both Salvatore Ferragamo and Hollywood.
Mr. Ferruccio Ferragamo, Chairman of Salvatore Ferragamo, commented: “My father was a dreamer, an adventurer and a pioneer. China at all times held an ideal fascination for him and Shanghai was the country’s first metropolis wherein we opened our doors 20 years ago. We have fun this important milestone as an homage to a rustic that has given us a lot and with which we have a powerful affinity.”
Mr. Michele Norsa, Chief Executive Officer of Ferragamo, remarks “From the instances of Marco Polo and the Silk Road, China has loved a particular relationship with Italy. From the beginning of our relationship in the early 1990s to right now, we are now current in forty cities with almost 90 shops in mainland China.