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January 24, 2015
Element Is In Everything
In a rare occurrence last week, the five surviving children of Salvatore Ferragamo, based in various parts of the world, have been in Hong Kong for the official reopening of the Canton Road flagship store of the brand founded by their father.
Ferruccio Ferragamo, seventy misteriosa ferragamo two, the chairman of the family enterprise, says the gathering of his siblings and some of their children speaks volumes concerning the significance of Hong Kong as a marketplace for the model, and the reopening comes at a vital time in the company’s history. “It very rarely happens that we are all in the same place,” says Ferragamo. “It’s a selected moment for the corporate, we’re doing a reorganisation, we have now a brand new CEO, a brand new concept and a brand new group.”
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One of the large names in Italian fashion, Salvatore Ferragamo has been undergoing a structural makeover in recent times, with ex-Furla chief Eraldo Poletto changing into CEO in August final year and a shake-up in its design crew. Artistic director duties went to British designer Paul Andrew, after a short experiment with three designers. Ferruccio says the corporate is more decentralised, and staple items like conferences happen nearly to allow executives to remain in their markets.
Salvatore Ferragamo was one of the earliest luxurious brands to enter China, opening a store in Shanghai in 1993, at a time Ferruccio says the town was all “bicycles and other people carrying blue and grey clothes”. China and Hong Kong stay incredibly necessary to the model therefore the massive investment in its retail operation within the region. The refurbishment of the two-storey, 7,320 sq ft, Canton Street boutique as well as a brand new store in the IFC Mall are signs of a new retail course at Salvatore Ferragamo; the new boutique concept will probably be rolled out all over the world.
“Detail is in all the things,” says James Ferragamo, 46, Ferruccio’s son and director of leather-based products at the company, of the Canton Highway store. James, a 20-year veteran of the corporate, factors to options such because the LED panels and big interactive video screens as evidence that the model is embracing the future.
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“If you don’t change with the market, or stay ahead of the market, then you definitely fall behind,” says James. His father adds that he’s bullish concerning the company’s prospects.