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The Salvatore Ferragamo Brand

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Fashion home established in Florence by Salvatore Ferragamo (initially from Avellino) in 1927. In 1914 he moved to Boston in the USA, carrying his ardour for footwear and the good crafting skills. In the early twenties he strikes to Santa Barbara, California, where he opens a shop for footwear fixing. California was, in those years, the great wonderland where the movie trade was beginning to flourish; this translated in a high request of customized made shoes, which after all meant that Salvatore Ferragamo turned the “shoemaker of the stars”. Because of the high manufacturing prices and the lack of capable craftsmen, in 1927 Ferragamo goes again to Italy and establishes the “Ferragamo Shoe matte black ferragamo belt factory”; in a photo of the time, the well known typographic logotype appeared already. In 1938, because of a growth in production, Ferragamo acquires the Palazzo Spini Feroni in Florence as headquarters of his offices. Within the early fifties, to have a good time his first parade in Florence, the tag-brand was barely restyled: the black-white contrast is lightened and the name of the fashion designer seems too. In 1958 the “hook” appears for the first time on one of many purses: although it is not and never will be the official brand of the brand, it continues to be very recognizable, as a consequence of its presence on many of the merchandise; legend has it that Ferragamo was inspired by the gate of Palazzo Spini Feroni. In 1960, after the death of the founder, the logotype together with his signature seems. The company was left in the palms of his spouse and his six kids who, as soon as they turned eligible, covered key roles matte black ferragamo belt in the administration of the corporate, additionally contributing to its enlargement. In 1982 a new restyling simplifies the founder’s signature; the first letter “F” was used as inspiration for some decorated cloths and as name for a perfume.

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