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The Ferragamo Family—alongside Wanda Ferragamo

Some of the coveted espresso table books for any shoe enthusiast is Salvatore Ferragamo: The Art of the Shoe 1898-1960, which was first published in 1992. Now 20-plus years later, Ferragamo’s life story moves from the pages of a e book to a one-of-a-form exhibit, “The Amazing Shoemaker: Fairy Tales and Legends about Footwear and Shoemakers,” which celebrated its grand opening in Florence, Italy, yesterday on the Museo Salvatore Ferragamo.

Take a look at images from the opening that explores the position shoes play in fairy tales, myths and legends. Uncover why Ferragamo’s vision and brand remain the epitome of Italian luxury.

The Ferragamo family—alongside Wanda Ferragamo, Salvatore’s widow and the brand’s honorary chairwoman—hosted the inaugural event that intimately revealed the magical life and legacy of the late designer by way of installations, comic books, animation, short films, stories and antique treasures.

Ferragamo turned a household name in the ’20s with the help marie claire ferragamo of Hollywood, creating fabulous footwear for main ladies resembling Audrey Hepburn, Katharine Hepburn and Marlene Dietrich.

“We are very proud to have organized such an extraordinary, singular occasion,” said Ferruccio Ferragamo, the chairman of the Ferragamo Group. “We didn’t want another model retrospective however relatively an genuine manufacturing, presenting countless works of art particularly commissioned for this exhibition, displayed aspect-by-aspect with prestigious ancient pieces borrowed from different museums.”

The exhibit was curated by Stefania Ricci, Sergio Risaliti, and Luca Scarlini.
Ferragamo Varina Patent Flats Black RedHeading to Florence This exhibition will be open from now until March 31, 2014.

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