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September 16, 2015
Aquazzura’s Edgardo Osorio At Harrods
In simply five years, Aquazzura has taken the world by storm. Now, with a new Harrods pop-up this month celebrating the label’s signature Christy flats, founder Edgardo Osorio sits down to talk British style, the power of social media and the Aquazzura girl
If there was ever any louis ferragamo watches proof louis ferragamo watches that style is a younger man’s game, Edgardo Osorio is it.
In 2011, at the ripe old age of 25, he based the now internationally-famend shoe label Aquazzura. His designs have achieved worldwide status, gracing the feet of Julianne Moore, Jennifer Lawrence, Gwyneth Paltrow and Charlize Theron, to call but just a few. Collaborative collections have come thick and quick, most notably with Salvatore Ferragamo, Poppy Delevingne and Olivia Palermo, and the model has turn into accessible in 48 nations worldwide.
But his achievements haven’t come with out onerous work. It might seem unlikely (even verging on not possible), however Edgardo’s profession was burgeoning more than a decade before Aquazzura had even begun. “I started working when I was 14 years old, doing internships,” he tells me.
“I’ve always wanted to be in fashion, ever since I was somewhat boy. I wanted to create beautiful things and make ladies feel lovely.”
After getting off to a head start as a teenager, Colombian-born Edgardo moved to London, the place he enrolled on a number of courses at Central Saint Martins earlier than beginning a degree on the London Faculty of Trend. It was right here that he found his love for footwear, realising that he would “always start from the toes up” when designing. He moved to Italy the place he worked for Salvatore Ferragamo, Roberto Cavalli and Sigerson Morrison till finally organising his personal label in Florence.
“Being in a position to make what you draw right into a actuality just felt like a dream,” he gushes as he puts pen to paper and starts illustrating a stiletto in front of me. “It’s so wonderful to have the ability to create something bodily from an concept that you have in your head, and to make anyone really feel nice. It’s essentially the most great factor you can do.”
Part of Aquazzura’s success stems from the attention that is given to comfort in addition to design. The label’s three.5in-excessive Sexy Factor stilettos are so comfortable that they have change into recognized as the “12-hour shoes“ amongst vogue editors. What’s the secret While Manolo Blahnik famously tries his heels on for size, Edgardo is partial to an occasional Instagram stalk. “We get so many ideas from following our clients and seeing what they’re doing, where they are going and what other footwear they’re using,” he explains.
“My greatest inspiration is ladies. If they’re going skiing or dancing or picking up their youngsters from faculty, what are they carrying What does the trendy lady want That’s always a giant a part of the formula; we’re a brand that makes footwear which are comfy and sexy.”
As such, his designs have been worn by everybody, from European royalty and Hollywood stars to the typical lady on the Tube, and it’s due to this that he struggles to describe who the typical Aquazzura customer is. “I never prefer to outline the Aquazzura girl as one woman. I think she’s a really lively one who enjoys life and wants to have fun, but I believe that’s the most that I can say,” he shrugs. “Look at my Instagram and you will note her. She is of all ages and all nationalities. We are not only one woman; we’re so many girls.”
Certainly, on the launch of Aquazzura’s pop-up retailer in Harrods, folks from all walks of life line up to have a chat with Edgardo, selecting up his footwear and taking photographs of the new rainbow display of Christy flats that sits proudly within the centre of Shoe Heaven. These are for sure his most recognisable footwear. Copycats have cropped up in what looks like nearly every excessive street retailer over the previous year and social media is awash with images featuring Edgardo’s signature pumps. It’s little shock that the luxury division retailer has chosen these because the star of its latest pop-up, the place it has the global unique on watermelon inexperienced and leopard-print types. “Harrods is some of the iconic department shops in the world,” Edgardo says, proudly. “It has the better of the whole lot.”
Residence for the designer is Florence however, born in Colombia, raised in Miami and educated in England, he’s a mixture of cultures and this comes across in his designs. “I think as a designer the world is your sponge,” he agrees. “I go on journeys and that i absorb all the things. I am going to eating places and i observe what women are sporting. I’m going to museums and exhibitions and galleries.”
However for all his travels, he admits that he has a delicate spot for London. “What’s incredible and wonderful about being right here is that it’s a artistic pressure. The way in which they train individuals and the way in which that folks work is all about creativity and that’s one thing that you actually need in style.”
“Being right here is so inspiring and it’s so multicultural. It’s the capital of the world actually.”
He argues that “being worldwide and seeing the model explode” has been the highlight of his profession thus far, but it surely appears to be like as if changing into internationally well-known is simply the start for Aquazzura. The designer hints that there’s a children collection within the pipeline and that he’s working on a number of more collaborative collections, however he’s remaining tight-lipped for now. “I love collaborating with folks because new things come out of it that you’d never usually do,” he smiles. “We are working with artists and different individuals right now, and it’s very thrilling, however it’s a shock.”
And when all that’s over, will he be taking time off to rejoice Aquazzura’s fifth anniversary “Well, we’re opening eight stores,” he laughs. “For me it’s about celebrating the shopper and celebrating amazing merchandise. In ten years’ time we wish to have shops in crucial capitals on this planet.