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The Flagship Retailer At the Hong Kong Mandarin Oriental Reopens

Florence, 25 November 2013. Salvatore Ferragamo, one of the world’s most famed luxurious brands, announces the reopening of its totally renovated flagship retailer at the Mandarin Oriental Resort in Hong Kong.

Ferragamo Carla Suede Bow Pump RedSituated in the guts of one of the unique worldwide shopping areas, the Salvatore Ferragamo retailer in Hong Kong has turn out to be a major landmark in town since it first opened in 1986.

Following the renovation, the flagship retailer now spans a complete surface area of roughly 350 sq. metres, showcasing the brand’s men’s and women’s collections in particular areas devoted to the varied product ranges: from sneakers and luggage to eyewear and fragrances, watches and silk, equipment, the men’s prepared-to-wear strains and jewellery.

The boutique’s interior is elegant and luxurious, in line with Ferragamo’s signature style, making a refined, understated ambience with a decor that reflects the design idea for Salvatore Ferragamo shops around the globe. The furnishings, colours and construction of the area are perfectly balanced to welcome friends into an intimate ambiance that offers a trendy shopping expertise.

To mark the reopening of its Hong Kong historic flagship retailer after the renovation, Salvatore Ferragamo officially unveiled its “L’Icona Ferragamo” challenge in Better China, a web based initiative to celebrate and promote the rediscovery of the Vara, Ferragamo’s most famous women’s shoe.
For the launch of “L’Icona Ferragamo”, in an evocative series of shots, US based photographer Cedric Buchet has captured numerous moments in a day in the life of a handful of iconic women, each sporting the Vara or Varina in her own personal fashion. Visitors from Better China will be able to view the images on the Group’s webpage in a selected part dedicated to the venture.

Salvatore Ferragamo S.p.A.
Salvatore inside of a ferragamo belt Ferragamo S.p.A. is the mother or father company of the Salvatore Ferragamo Group, one of the world’s leaders within the luxurious goods sector and whose origins date again to 1927. The Group is energetic within the creation, production and sale of sneakers, leather-based items, clothing, silk merchandise and other equipment, as well as women’s and men’s perfumes.
The Group’s product range additionally consists of eyewear and watches, manufactured by licensees. Consideration to uniqueness and exclusivity, with a perfect mix of style, creativity and innovation enriched by the standard and craftsmanship of the ‘Made in Italy’ tradition, have all the time been the hallmarks of the Group’s products.
With over 3,000 staff and inside of a ferragamo belt a network of over 610 mono-brand stores as of 30 June 2013, the Ferragamo Group operates in Italy and worldwide by companies that allow it to be a leader on European, American and Asian markets.

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