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Crafting An Icon

There are sneakers you buy, you wear and you dispose of. Then there are these by Salvatore Ferragamo, the ones that, at the tip of the day, you retain in order that, if she’s fortunate sufficient, your daughter might one day inherit that vintage piece.


On its eightieth year, Ferragamo mounts its retrospective, “Salvatore Ferragamo Evolving Legend 1928-2008,” in Shanghai’s Museum of Contemporary Artwork (MoCA). Curated by Ferragamo Museum’s how big is a ferragamo big buckle personal Stefania Ricci, this retrospective offers a complete look right into a model that’s helped shape the shoe business over the past century. Pinpointing Shanghai as a city wealthy in history with a promising future, the Ferragamo family deemed it a fitting locale to rejoice their own history and exhibit what lies ahead for the model. “Ferragamo’s largest market is Asia,” says MoCA Advertising Director Diana Freundl, “and Shanghai is the center of vogue in China. This exhibition helps bridge artwork and design.”

Spanning MoCA’s two floors, 541 iconic Ferragamo items showcased in eleven captivating sections walk you through a lesson in vogue history. It starts off with the “Hollywood Boot Shop,” displaying custom-fit shoes Ferragamo made for budding Hollywood stars in the 20s, the likes of Mary Pickford and Greta Garbo, alongside costume sneakers for blockbuster hits like Cecil B. de Mille’s The Ten Commandments. Transferring along, an enormous image of Palazzo Spini Feroni is mirrored on an arched screen, re-creating where the company’s story begins and the place a sensory expertise unfolds. The workroom-Clittered with leather strips, picket lasts and unfinished footwear-Cis surrounded with frames of craftsmen at work. The odor of leather-based fills the air as you stroll into the materials corridor stuffed with luxurious calfskin, exotic crocodile, multi-colored raffia and beaded weaves flanking extra celebrities’ sneakers.

Then come the traditional Ferragamo patents-Cthe unmistakable Gancino clasp on Ferrragamo bags, timeless Vara footwear, shell-shaped soles that are not solely Audrey Hepburn chic but in addition very comfy and better of all, the wedge, an invention women everywhere in the world love. The exhibit is capped off by a showcase of Ferragamo bags, dresses and footwear which have appeared on the crimson carpet, in films we love and on people we admire. “There isn’t a limit to beauty,” Salvatore Ferragamo famously stated. “No saturation level in design, no end to the materials a shoemaker could use to decorate his creations so that every lady may be shod like a princess.” Indeed, the Ferragamo household is ensuring it stays that way.

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