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March 13, 2015
Ferragamo Uomo Fragrance Launch
A fragrance launch social gathering could be a reasonably tepid, run-of-the-mill affair in New gino marley ferragamo York, however last night’s Salvatore Ferragamo shingdig for its new men’s fragrance, Uomo, was anything however. Held at Rose Bar contained in the Gramercy Park Hotel, the party was thrown as a classic Italian aperitivo, full with handed prosciutto with melon, fried artichokes, and loads of cannoli.
On display was not only a lavish array from the genius florists from Putnam & Putnam, but also the brand new Uomo campaign video starring actor Ben Barnes. Rose Bar is a comfy, decadent space, and these components solely helped make it really feel all the extra particular. The model did a stellar job of bringing together a lively group for the affair, as effectively. There were the occasion fixtures we know and love—Leigh Lezark, Julia Restoin-Roitfeld, Hilary Rhoda, and RJ King among them—but it was a handful of lesser-seen faces in the room that stood out, like Tictail cofounder Carl Waldekranz, Grace Kelly’s granddaughter Jazmin Grace Grimaldi, Boyhood star Ellar Coltrane, and singer-songwriter Ian Mellencamp. “I might have a couple of exhibits coming up, so we’ll see,” Mellencamp informed us. “But I’m mostly excited to be again within the studio working on new music.”
This was not the primary and will definitely not be the last vogue social gathering at Rose Bar. But for some motive, this was a particularly memorable mix of individuals. Seeing Susan Sarandon dance within the nook while her son Miles Robbins deejayed was a sight we won’t soon overlook. But the best part of the night got here while standing within the foyer, watching guests collect their Uomo gift baggage and file out onto Lexington Avenue. It was then that we overheard one partygoer say: “Did you scent the fragrance yet