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January 8, 2016
Salvatore Ferragamo Fights Fakes
Salvatore Ferragamo is constant its anti-counterfeiting efforts, which are particularly centered on China ferragamo world sneakers and the online.
The company stated that in 2015 it intercepted and blocked 91,000 online ads for counterfeit merchandise. In addition, 140 domain names and unlawful Web sites, primarily managed by Chinese language people, had been recovered or cancelled.
Associated Salvatore Ferragamo Proclaims Major Strategy Changes, Sees Drop in Shares
“In 2015, we further expanded the number of e-commerce websites that we monitor,” said Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese language market, we’ve continued and ramped up our offline checks, concentrating on commerce fairs and resellers particularly.” Ferragamo added that the company had also accomplished the official course of for recognition as a well-known model in China, a key regulation enforcement tool, which can help the company saving money and time within the counterfeit battle.
Beginning with the pre-fall 2014 collection, the company has been inserting microchips into the women’s sneakers, guaranteeing product authenticity, as well as the likelihood to track products. The brand additionally prolonged the use of the microchip to men’s footwear with the Cruise 2015 assortment, whereas this has been inserted in women’s small leather-based goods, luggage and baggage with the fall 2015 range.
A further success in Salvatore Ferragamo’s measures towards fakes was the seizure and destruction of more than 12,500 Magdalena_Frąckowiak counterfeit merchandise. The Chinese language customs authorities confiscated greater than 12,four hundred fake items leaving the nation and seized in excess of 34,000 counterfeit products in 2015. The estimated worth of the goods exceeds $17 million. Belts accounted 60 % of the seized products.