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Salvatore Ferragamo embodies a combination of the longstanding, expert craftsmanship and inventive tradition typical of Made in Italy goods. These are the components of excellence that assist that brand, and which have, over time, developed in line with its origins. Quality, contemporary elegance and innovation are the hallmarks of each Salvatore Ferragamo product and, along with a tradition of advantageous craftsmanship, create the value and authenticity for which the brand is universally recognised. The Group is consistently dedicated to consolidating and developing the worth of its brand over time. According to its historical values, Salvatore Ferragamo upholds high quality standards for its merchandise and distribution processes, by investing in analysis, product innovation and IT technologies to help its business. Salvatore Ferragamo has at all times been ahead of its time. The model’s founder was not only a pioneer by way of his creativity – the design and concept of many of the sneakers he created still exemplify modernity – but additionally when it comes to the modern supplies he used (he was the first to make use of cork, nylon fishing line and cellophane, straw and numerous other modest materials to make shoes that became cult objects) and the best way perceived the close tie between style and fi lm (he was already designing the first shoes for big Hollywood productions in 1920), as well as the way in which he focused his analysis to finest achieve a mixture of shape, fi t and consolation in a shoe, leading him to file over 350 patents. The company was additionally on the forefront of distribution and growth on worldwide markets, turning into one among the primary Italian brands to succeed in out to the world, as it was already exporting to the US in the 1950s and to Japan by the end of the 1970s, and it opened the primary Ferragamo model retailer in China practically twenty years ago, in 1994. Immediately, roughly ninety% of Ferragamo Group turnover is generated abroad. This pioneer spirit and worldwide vocation are trademarks of the corporate and, in terms of distribution, have enabled it to construct a widespread network of shops, whereas pursuing well-balanced geographical diversification, profiting from this distinct pioneer strategy on rising markets. Salvatore Ferragamo is now present in over 90 nations around the world, with 606 exclusive Ferragamo brand shops. The first intention of its distribution technique is model management, as it’s positioned on the excessive end of the luxurious phase, to uphold the brand’s historical values and at all times guarantee excellent customer service.

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