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September 18, 2016
Ferragamo Adds Footwear Line
MILAN — Melding tradition, design and industrial clout, Ferragamo’s new footwear line, referred to as My Ferragamo, wants to coddle present clients and lure new young ones.
Supposed as an additional enlargement of Ferragamo’s choices, the line spans 4 completely different types — a ballet flat with a practical shoe bag, a velvet slipper, a medium-peak stack-heel pump and a suede boot. The heel of the last two styles takes its cue from the house’s historic Rainbow one made with two pieces, often in several colours.
“We’re pushing midheels as a result of, whereas there may be an ample providing for flats and high-heel footwear, it’s not that approach for medium heights, a phase with huge potential,” mentioned James Ferragamo, leather-product director of the home.
He added that up to now Ferragamo’s retail channels, which embrace namesake shops and choose gross sales points, have ordered 60,000 pairs of footwear, which is able to arrive in stores in September.
“We view this as a lively and contemporary mission aimed at youthful customers who will appreciate carrying the shoes day in, day out,” stated Ferragamo.
Key components are shade, comfort and a lighter construction that stems from the very fact the shoes are unlined. Characterizing Ferragamo traits are a resin plaque etched with the house’s signature and tonal or contrasting grosgrain piping.
The rainbow-inspired color palette includes fuchsia, red, emerald inexperienced, mustard yellow and volcano ferragamo store dc gray alongside conventional neutrals. Retail costs range from $275 to $350.