Ferragamo Sneakers Get The Customized Treatment
May 7, 2018
Salvatore Ferragamo may be a full-fledged trend brand, but its legacy lies in its shoemaking roots: In spite of everything, namesake founder Salvatore constructed his reputation on crafting quality kicks for Hollywood stars like Judy Garland and Marilyn Monroe.
The brand honors that tradition with today’s launch of a new customized men’s shoe line, The Tramezza Made to Order program, which permits purchasers to tailor three of its most popular types, the oxford, monk strap, and monk strap boot. Personalization consists of alternative of supplies (like calfskin, suede, ostrich, and crocodile), coloration (mostly impartial browns, grays and black, but in addition burgundy and marine blue), and hardware finishes (in antique gold, palladium, Firenze and ruthenium). The method also contains an optional ID stamp on the leather sole.
This system is named after Ferragamo’s Tramezza strategy of handcrafting shoes: “Tramezzarefers back to the thick but versatile layer of leather-based that’s constructed between the in-sole and the only. Translation: It’s the rationale why Ferragamo footwear are so snug. In all, the hand-done method requires 260 standardized phases, together with greater than four days spent shaping the higher part of the shoe with a final (a form within the form of a foot) and at the very least six hours of stitching, nailing, and sprucing by an professional shoemaker.
Although it isn’t the first time that Ferragamo has supplied a made-to-measure program for its men’s shoes (final 12 months they launched a customized version of the favored Parigi driving sneakers, with the brand’s iconic Gancio hardware), it is the primary time that the Tramezza course of might be accessible for customization. The continued program debuts after the brand’s current announcement of 2014 CFDA award winner Paul Andrew as head designer of its women’s footwear—further proof that for Ferragamo, practically 9 decades after its founding in 1927, it’s still all about the footwear.