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January 23, 2015
Detail Is In Every part
In a uncommon occurrence last week, the 5 surviving kids of Salvatore Ferragamo, primarily based in varied components of the world, were in Hong Kong for the official reopening of the Canton Street flagship retailer of the brand founded by their father.
Ferruccio Ferragamo, 72, the chairman of the family business, says the gathering of his siblings and a few of their children speaks volumes in regards to the significance of Hong Kong as a marketplace for the brand, and the reopening comes at a crucial time within the company’s historical past. “It very not often occurs that we’re all in the identical place,” says Ferragamo. “It’s a specific moment for the corporate, we’re doing a reorganisation, we’ve got a brand new CEO, a brand new concept and a new team.”
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Certainly one of the big names in Italian style, Salvatore Ferragamo has been undergoing a structural makeover in recent times, with ex-Furla chief Eraldo Poletto changing into CEO in August last 12 months and a shake-up in its design team. Creative director duties went to British designer Paul Andrew, after a short experiment with three designers. Ferruccio says the company is more decentralised, and basic things like meetings ferragamo shoes mens occur nearly to permit executives to stay in their markets.
Salvatore Ferragamo was one of the earliest luxury brands to enter China, opening a retailer in Shanghai in 1993, at a time Ferruccio says the city was all “bicycles and people sporting blue and grey clothes”. China and Hong Kong stay extremely vital to the model hence the large investment in its retail operation within the region. The refurbishment of the 2-storey, 7,320 sq ft, Canton Road boutique in addition to a new shop within the IFC Mall are indicators of a brand new retail course at Salvatore Ferragamo; the brand new boutique idea might be rolled out all over the world.
“Detail is in the whole lot,” says James Ferragamo, 46, Ferruccio’s son and director of leather-based ferragamo shoes mens merchandise at the corporate, of the Canton Street retailer. James, a 20-yr veteran of the company, factors to features such as the LED panels and huge interactive video screens as proof that the model is embracing the longer term.
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“If you don’t change with the market, or keep ahead of the market, then you definitely fall behind,” says James. His father provides that he’s bullish about the company’s prospects.