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January 22, 2015
Salvatore Ferragamo’s a hundred Years In Hollywood
Celebs headed to the iconic brand’s lately renovated Rodeo Drive retailer Wednesday evening to have fun the anniversary of Salvatore Ferragamo’s arrival in the city of Angels.
Celebrating one hundred years since Salvatore Ferragamo himself landed in Los Angeles to make footwear for actresses like Marilyn Monroe, Audrey Hepburn and Rita Hayworth, the brand’s Rodeo Drive store opened its doors on Wednesday evening with a celeb-laden cocktail event. Highlighting an entire retailer overhaul pioneered by architect William Sofield, the placement now showcases men’s and women’s prepared-to-put on, footwear and luggage ensconced in luxurious salons, offering loads of privateness for A-record buyers.
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Demi Moore (with daughters Tallulah and Scout Willis in tow), Freida Pinto, Camilla Belle, Kiernan Shipka, Angela Lindvall and Cody Horn have been just a few of the stars who stopped by to offer their congratulations to leather product director James Ferragamo, creative director Massimiliano Giornetti, CEO Michele Norsa and Fulvia Ferragamo.
James summed up the evening: “For us, Hollywood is where it all started. It was necessary for my grandfather to create distinctive sneakers for films and celebrities who became his purchasers. That is the proper location to create one thing completely different than all the other stores. We really curated all the completely different detailing and materials just like the wood and marble. Consideration to detail is what Ferragamo is all about.”
Belle, sporting a dramatic eye-shadow look and clad head-to-toe in Ferragamo from the fall 2015 collection, gushed about the brand. “I have a extremely long and lovely relationship with Ferragamo and Massimiliano, and that i always want to be able to help after i can. It’s just an iconic model, an iconic house with the family nonetheless behind it, and I’m so completely happy to be right here.”
While Moore quickly was whisked into the back of the store by BFF Eric Buterbaugh (who was ferragamo sf 2750 hosting an intimate dinner for the Ferragamos and some choose guests after the occasion), Shipka caught up with Rumer and Tallulah Willis, who had been making an attempt on a pair of fur-trimmed Man_wearing_red_shoes platform sandals. Rumer and Tallulah gushed about how much they admired Shipka, who gave us her ideas on the model: “They remain so traditional, yet still so fashionable and unique and edgy at the same time.