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January 23, 2015
Salvatore Ferragamo’s one hundred Years In Hollywood
Celebs headed to the iconic brand’s just lately renovated Rodeo Drive store Wednesday evening to rejoice the anniversary of Salvatore Ferragamo’s arrival in the town of Angels.
Celebrating 100 years since Salvatore Ferragamo himself landed in Los Angeles to make footwear for actresses like Marilyn Monroe, Audrey Hepburn and Rita Hayworth, the model’s Rodeo Drive store opened its doorways on Wednesday night with a celeb-laden cocktail occasion. Highlighting a complete retailer overhaul pioneered by architect William Sofield, the location now showcases men’s and women’s ready-to-put on, footwear and bags ensconced in luxurious salons, providing loads of privacy for A-checklist customers.
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Demi Moore (with daughters Tallulah and Scout Willis in tow), Freida Pinto, Camilla Belle, Kiernan Shipka, Angela Lindvall and Cody Horn were just some of the stars who stopped by to provide their congratulations to leather product director James Ferragamo, creative director Massimiliano Giornetti, CEO Michele Norsa and Fulvia Ferragamo.
James summed up the night: “For us, Hollywood is the place all of it began. It was vital for my grandfather to create distinctive shoes for movies and celebrities who became his shoppers. That is the right location to create one thing completely different than all the other shops. We actually curated all of the completely different detailing and supplies like the wooden and marble. Attention to element is what Ferragamo is all about.”
Belle, sporting a dramatic eye-shadow look and clad head-to-toe in Ferragamo from the fall 2015 assortment, gushed about the brand. “I have a extremely lengthy and lovely relationship with Ferragamo and Massimiliano, and i all the time need to have the ability to support when i can. It’s simply an iconic model, an iconic home with the household still behind it, and I’m so happy to be right here.”
While Moore shortly was whisked into the back of the shop by BFF Eric Buterbaugh (who was hosting an intimate dinner for the Ferragamos and a few choose friends after the event), Shipka caught up with Rumer and Tallulah Willis, who had been making an attempt on a pair of fur-trimmed Man_wearing_red_shoes platform sandals. Rumer and Tallulah gushed about how much they admired Shipka, who gave us her ideas on the brand: “They remain so classic, but nonetheless so trendy and distinctive and edgy at the identical time.