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According to Its Historical Values

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Salvatore Ferragamo embodies a combination of the longstanding, professional craftsmanship and artistic tradition typical of Made in Italy goods. These are the elements of excellence that help that brand, and which have, over time, evolved in keeping with its origins. High quality, contemporary elegance and innovation are the hallmarks of each Salvatore Ferragamo product and, along with a tradition of tremendous craftsmanship, create the worth and authenticity for which the model is universally recognised. The Group is continually dedicated to consolidating and creating the value of its model over time. In line with its historical values, Salvatore Ferragamo upholds top quality standards for its products and distribution processes, by investing in research, product innovation and IT technologies to support its enterprise. Salvatore Ferragamo has always been forward of its time. The brand’s founder was not just a pioneer in terms of his creativity – the design and idea of most of the sneakers he created still exemplify modernity – but additionally by way of the progressive materials he used (he was the primary to make use of cork, nylon fishing line and cellophane, straw and numerous other modest materials to make sneakers that turned cult objects) and the best way perceived the shut tie between fashion and fi lm (he was already designing the primary footwear for huge Hollywood productions in 1920), in addition to the way in which he centered his analysis to finest achieve a mixture of shape, fi t and comfort in a shoe, main him to file over 350 patents. The company was additionally on the forefront of distribution and expansion on international markets, becoming one in every of the primary Italian brands to succeed in out to the world, as it was already exporting to the US in the 1950s and to Japan by the top of the 1970s, and it opened the primary Ferragamo model store in China practically twenty years ago, in 1994. Today, roughly 90% of Ferragamo Group turnover is generated abroad. This pioneer spirit and worldwide vocation are trademarks of the corporate and, when it comes to distribution, have enabled it to construct a widespread network ferragamo outlet store in new york of stores, while pursuing nicely-balanced geographical diversification, making the most of this distinct pioneer approach on emerging markets. Salvatore Ferragamo is now present in over 90 international locations around the world, with 606 unique Ferragamo brand shops. The primary goal of its distribution strategy is brand control, as it is positioned at the high end of the luxury section, to uphold the model’s historic values and at all times ensure wonderful customer support.

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