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Ferragamo: New Twist To Basic Design

Over the past two years the traditional Italian luxurious brand has up to date its image, listed on the inventory trade, brought in an outsider as CEO and opened a slew of boutiques in Asia. Is the strategy working

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It wasn’t long after Salvatore Ferragamo opened his first store in ferragamo online store australia Italy within the 1950s that he started selling footwear to the Hollywood likes of Marilyn Monroe and Audrey Hepburn. The Vara stacked-heel footwear and Varina ballet flats shortly advanced into fashion icons… prepared-to-put on featured top-notch textiles and leathers… and therein lay the rub. The model grew to become “classic”, sought-after extra by First Ladies and society matrons than Hollywood stars. Stable, dependable customers but not ones you discover in abundance in today’s Asian development markets.

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