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February 26, 2016
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Shanghai, November 4th, 2015 – Salvatore Ferragamo celebrated 20 years in China final night with the reopening of its Shanghai flagship store, and the unveiling for one night of She’s like a Rainbow – a kaleidoscopic exhibition occasion showcasing the luxurious Italian House’s 100-yr ties to the world of cinema.
Superstar and VIP company including Tang Wei and Jing Bo Ran attended the reopening of the flagship, located within the city’s Shanghai Centre, adopted by cocktails and dinner on the Shanghai Exhibition Center. The city’s cultural landmark also performed host to She’s like a Rainbow, an exhibition paying homage to 5 of Salvatore Ferragamo’s most glamorous purchasers and muses – Audrey Hepburn, Judy Garland, Sophia Loren, Marilyn Monroe, and Brigitte Bardot – by displaying 5 Ferragamo’s Creation- the esclusive line of footwear that ferragamo mens belts reinterprets a few of the well-known archive models Salvatore-designed sneakers the actresses famously wore.
Introduced within a sequence of bold, neon-lit exhibition areas, each iconic shoe was juxtaposed with completely commissioned works by Chinese pop artist Han Yajuan and contemporary designs from the upcoming Edgardo Osorio for Salvatore Ferragamo capsule shoe assortment, devoted to the 5 display screen idols and evoking Salvatore’s masterful understanding of color and material, his dedication to Made in Italy craftsmanship and the inherent glamour of the silver screen. The exhibition culminated in a retrospective of Ferragamo Chinese ‘milestones’, these signature designs that retrace the brand’s journey and spotlight the various creative and cinematic influences that have impressed its style and enhanced its success.
Throughout the dinner, friends watched the premiere of a playful, animated film by acclaimed fashion illustrator Megan Hess that channels the spirit of those self same 5 shoe creations and offers a vivid homage to the shoemaker to the stars – previous, present and future. The film can now be viewed online as part of the one hundred Years one hundred Days season, an ongoing digital platform celebrating the a hundred 12 months parallel stories of each Salvatore Ferragamo and Hollywood.
Mr. Ferruccio Ferragamo, Chairman of Salvatore Ferragamo, commented: “My father was a dreamer, an adventurer and a pioneer. China at all times held an amazing fascination for him and Shanghai was the country’s first metropolis wherein we opened our doors 20 years ago. We have a good time this essential milestone as an homage to a rustic that has given us a lot and with which ferragamo mens belts now we have a robust affinity.”
Mr. Michele Norsa, Chief Government Officer of Ferragamo, remarks “From the times of Marco Polo and the Silk Highway, China has loved a particular relationship with Italy. From the beginning of our relationship within the early 1990s to as we speak, we at the moment are present in forty cities with almost ninety shops in mainland China.