ferragamo made in italy, Salvatore Ferragamo | ferragamo.com
September 7, 2015
Salvatore Ferragamo Counterfeit Chip In Footwear And Luggage
SALVATORE FERRAGAMO is upping its marketing campaign to curb counterfeits by inserting microchips in the heels of its sneakers and in a choice of its bags. But, the transfer is claimed to be not solely about stopping fraudsters, however to also assist with resale worth. “Increasingly more manufacturers are realising that there’s resale worth to their ferragamo made in italy merchandise that is misplaced on eBay.” In brief, if sellers can show that the merchandise they are promoting is the real factor, the sale worth jumps considerably.
Salvatore Ferragamo Autumn/Winter 2016 Ready-To-Put on
The Italian fashion home has been quick to point out that the chip (which is inimitable) can’t be seen within the ferragamo made in italy shoe or bag, and can only be able to be learn at a distance of 4cm or much less, so fears of being tracked are unfounded.
The brand has been persistent in identifying counterfeiters, confiscating 12,400 unlawful items last yr that had a total value of $17 million. It has additionally sought to broaden the number of e-commerce websites that it displays as well as targeting trade festivals and individual sellers, for which this newest know-how instrument will no doubt are available in very helpful indeed.