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July 15, 2016
Salvatore Ferragamo’s a hundred Years In Hollywood
Celebs headed to the iconic model’s just lately renovated Rodeo Drive store Wednesday night to have a good time the anniversary of Salvatore Ferragamo’s arrival in the city of Angels.
Celebrating a hundred years since Salvatore Ferragamo himself landed in Los Angeles to make footwear for actresses like Marilyn Monroe, Audrey Hepburn and Rita Hayworth, the model’s Rodeo Drive retailer opened its doors on Wednesday evening with a star-laden cocktail occasion. Highlighting an entire store overhaul pioneered by architect William Sofield, the placement now showcases men’s and women’s ready-to-put on, sneakers and baggage ensconced in luxurious salons, providing loads of privateness for A-list shoppers.
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Demi Moore (with daughters Tallulah and Scout Willis in tow), Freida Pinto, Camilla Belle, Kiernan Shipka, Angela Lindvall and Cody Horn have been just a few of the stars who stopped by to offer their congratulations to leather-based product director James Ferragamo, creative director Massimiliano Giornetti, CEO Michele Norsa and Fulvia Ferragamo.
James summed up the evening: “For us, Hollywood is where it all Divat started. It was vital for my grandfather to create distinctive footwear for movies and celebrities who grew to become his purchasers. That is the perfect location to create something totally different than all the other stores. We really curated all the totally different detailing and supplies just like the wood and marble. Consideration to detail is what Ferragamo is all about.”
Belle, sporting a dramatic eye-shadow look and clad head-to-toe in Ferragamo from the fall 2015 assortment, gushed in regards to the model. “I have a extremely long and lovely relationship with Ferragamo and Massimiliano, and that i always need to be able to help once i can. It’s just an iconic brand, an iconic home with the family nonetheless behind it, and I’m so happy to be here.”
Whereas Moore shortly was whisked into the again of the shop by BFF Eric Buterbaugh (who was internet hosting an intimate dinner for the Ferragamos and some choose visitors after the event), Shipka caught up with Rumer and Tallulah Willis, who have been making an attempt on a pair of fur-trimmed platform sandals. Rumer and Tallulah gushed about how much they admired Shipka, who gave us her ideas on the model: “They remain so classic, but nonetheless so fashionable and distinctive and edgy at the identical time.