ferragamo heels only heels with metal arches, Michael Ferragamo – Faculty | Profiles
July 26, 2015
Salvatore Ferragamo Fights Fakes
Salvatore Ferragamo ferragamo heels only heels with metal arches is continuous its anti-counterfeiting efforts, which are especially focused on China and the net.
The company mentioned that in 2015 it intercepted and blocked 91,000 online commercials for counterfeit merchandise. As well as, 140 domains and unlawful Websites, mainly managed by Chinese language individuals, were recovered or cancelled.
“In 2015, we further expanded the number of e-commerce websites that we monitor,” said Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese market, we have continued and ramped up our offline checks, targeting trade gala’s and resellers in particular.” Ferragamo added that the corporate had also completed the official course of for recognition as a well-known brand in China, a key law enforcement device, which is able to help the company saving money and time in the counterfeit battle.
Beginning with the pre-fall 2014 assortment, the company has been inserting microchips into the women’s sneakers, guaranteeing product authenticity, as well as the chance to trace products. If you cherished this article and you simply would like to obtain more info regarding Via_Montenapoleone nicely visit our own web-page. The model also prolonged the use of the microchip to men’s footwear with the Cruise 2015 assortment, while this has been inserted in women’s small leather items, luggage and bags with the fall 2015 vary.
An additional success in Salvatore Ferragamo’s measures in opposition to fakes was the seizure and destruction of greater than 12,500 counterfeit products. The Chinese customs authorities confiscated more than 12,400 pretend items leaving the nation and seized ferragamo heels only heels with metal arches in excess of 34,000 counterfeit products in 2015. The estimated worth of the goods exceeds $17 million. Belts accounted 60 percent of the seized products.