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February 24, 2016
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Shanghai, November 4th, 2015 – Salvatore Ferragamo celebrated 20 years in China final night time with the reopening of its Shanghai flagship retailer, and the unveiling for one night of She’s like a Rainbow – a kaleidoscopic exhibition event showcasing the luxurious Italian House’s 100-yr ties to the world of cinema.
Celebrity and VIP guests including Tang Wei and Jing Bo Ran attended the reopening of the flagship, situated within the city’s Shanghai Centre, followed by cocktails and dinner on the Shanghai Exhibition Center. The city’s cultural landmark additionally played host to She’s like a Rainbow, an exhibition paying homage to 5 of Salvatore Ferragamo’s most glamorous purchasers and muses – Audrey Hepburn, Judy Garland, Sophia Loren, Marilyn Monroe, and Brigitte Bardot – by displaying 5 Ferragamo’s Creation- the esclusive line of sneakers that reinterprets a few of the famous archive models Salvatore-designed sneakers the actresses famously wore.
Introduced within a series of daring, neon-lit exhibition spaces, every iconic shoe was juxtaposed with exclusively commissioned works by Chinese language pop artist Han Yajuan and contemporary designs from the upcoming Edgardo Osorio for Salvatore Ferragamo capsule shoe assortment, devoted to the 5 display screen idols and evoking Salvatore’s masterful understanding of colour and materials, his commitment to Made in Italy craftsmanship and the inherent glamour of the silver display. The exhibition culminated in a retrospective of Ferragamo Chinese language ‘milestones’, these signature designs that retrace the brand’s journey and spotlight the various creative and cinematic influences which have impressed its style and enhanced its success.
Throughout the dinner, visitors watched the premiere of a playful, animated film by acclaimed style illustrator Megan Hess that channels the spirit of those same five shoe creations and offers a vivid homage to the shoemaker to the stars – past, current and future. The movie can now be considered on-line as a part of the 100 Years 100 Days season, an ongoing digital platform celebrating the one hundred yr parallel tales of both Salvatore Ferragamo and Hollywood.
Mr. Ferruccio Ferragamo, Chairman of Salvatore Ferragamo, commented: “My father was a dreamer, an adventurer and a pioneer. China always held an ideal fascination for him and Shanghai was the country’s first city by which we opened our doors 20 years in the past. We celebrate this important milestone as an homage to a country that has given us so much and with which we now have a strong affinity.”
Mr. Michele Norsa, Chief Government Officer of Ferragamo, remarks “From the instances of Marco Polo and the ferragamo glasses price Silk Highway, China has enjoyed a special relationship with Italy. From the beginning of our relationship in the early nineteen nineties to at this time, we are now present in forty cities with practically ninety shops in mainland China.