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Salvatore Ferragamo Counterfeit Chip In Footwear And Bags

SALVATORE FERRAGAMO is upping its marketing campaign to curb counterfeits by inserting microchips within the heels of its shoes and in a collection of its baggage. However, the move is alleged to be not only about stopping fraudsters, but to also help with resale value. “Increasingly manufacturers are realising that there is resale worth to their products that is lost on eBay.” In brief, if sellers can prove that the item they’re selling is the real thing, the sale value jumps considerably.

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Salvatore Ferragamo Autumn/Winter 2016 Prepared-To-Put on
The Italian fashion home has been quick to point out that the chip (which is inimitable) cannot be seen within the shoe or bag, and can solely be capable of be read at a distance of 4cm or much less, so fears of being tracked are unfounded.

The model has been persistent in figuring out counterfeiters, confiscating 12,four hundred illegal objects final 12 months that had a complete worth of $17 million. It has also sought to increase the number of e-commerce sites that it screens as well as targeting commerce fairs and particular person sellers, for which this latest know-how software will little question come in very helpful indeed.

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