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September 15, 2015
Aquazzura’s Edgardo Osorio At Harrods
In simply 5 years, Aquazzura has taken the world by storm. Now, with a new Harrods pop-up this month celebrating the label’s signature Christy flats, founder Edgardo Osorio sits down to speak British style, the facility of social media and ferragamo continental wallet the Aquazzura lady
If there was ever any proof that trend is a younger man’s sport, Edgardo Osorio is it.
In 2011, at the ripe outdated age of 25, he based the now internationally-renowned shoe label Aquazzura. His designs have achieved worldwide status, gracing the feet of Julianne Moore, Jennifer Lawrence, Gwyneth Paltrow and Charlize Theron, to name however just a few. Collaborative collections have come thick and fast, most notably with Salvatore Ferragamo, Poppy Delevingne and Olivia Palermo, and the brand has change into accessible in forty eight nations worldwide.
But his achievements haven’t come without onerous work. It might sound unlikely (even verging on inconceivable), however Edgardo’s profession was burgeoning greater than a decade earlier than Aquazzura had even begun. “I started working when I was 14 years outdated, doing internships,” he tells me.
“I’ve all the time needed to be in style, ever since I was just a little boy. I wanted to create stunning issues and make girls feel stunning.”
After getting off to a head begin as a teenager, Colombian-born Edgardo moved to London, the place he enrolled on a number of courses at Central Saint Martins earlier than starting a degree at the London College of Style. It was here that he found his love for sneakers, realising that he would “always begin from the ft up” when designing. He moved to Italy where he worked for Salvatore Ferragamo, Roberto Cavalli and Sigerson Morrison till finally establishing his own label in Florence.
“Being able to make what you draw right into a actuality simply felt like a dream,” he gushes as he puts pen to paper and starts illustrating a stiletto in entrance of me. “It’s so wonderful to be able to create one thing bodily from an concept that you have in your head, and to make any individual really feel great. It’s the most wonderful factor you can do.”
Part of Aquazzura’s success stems from the eye that is given to comfort as well as design. The label’s three.5in-excessive Sexy Factor stilettos are so snug that they have turn into identified because the “12-hour shoes“ among style editors. What’s the key Whereas Manolo Blahnik famously tries his heels on for measurement, Edgardo is partial to an occasional Instagram stalk. “We get so many ideas from following our clients and seeing what they’re doing, the place they’re going and what other footwear they are utilizing,” he explains.
“My biggest inspiration is ladies. If they’re going skiing or dancing or picking up their kids from faculty, what are they carrying What does the fashionable girl need That’s all the time a giant part of the method; we’re a model that makes footwear which are comfortable and sexy.”
As such, his designs have been worn by everybody, from European royalty and Hollywood stars to the typical woman on the Tube, and it’s due to this that he struggles to explain who the standard Aquazzura buyer is. “I never prefer to define the Aquazzura girl as one lady. I think she’s a very active one that enjoys life and needs to have fun, however I believe that’s the most that I can say,” he shrugs. “Look at my Instagram and you will see her. She is of all ages and all nationalities. We’re not just one lady; we are so many ladies.”
Indeed, at the launch of Aquazzura’s pop-up retailer in Harrods, folks from all walks of life line as much as have a chat with Edgardo, choosing up his footwear and taking photographs of the brand new rainbow show of Christy flats that sits proudly in the centre of Shoe Heaven. These are certainly his most recognisable sneakers. Copycats have cropped up in what looks as if nearly every high road retailer over the past 12 months and social media is awash with images featuring Edgardo’s signature pumps. It’s little surprise that the luxurious department store has selected these as the star of its latest pop-up, the place it has the worldwide unique on watermelon green and leopard-print styles. “Harrods is one of the iconic shops on this planet,” Edgardo says, proudly. “It has the best of every thing.”
Residence for the designer is Florence however, born in Colombia, raised in Miami and educated in England, he’s a mixture of cultures and this comes throughout in his designs. “I suppose as a designer the world is your sponge,” he agrees. “I go on trips and i absorb all the things. I’m going to restaurants and that i observe what women are sporting. I go to museums and exhibitions and galleries.”
However for all his travels, he admits that he has a smooth spot for London. “What’s incredible and amazing about being right here is that it is a inventive drive. The best way they educate folks and the way that folks work is all about creativity and that’s something that you really want in style.”
“Being here is so inspiring and it’s so multicultural. It’s the capital of the world actually.”
He argues that “being worldwide and seeing the brand explode” has been the spotlight of his career to this point, but it surely seems to be as if changing into internationally famous is simply the beginning for Aquazzura. The designer hints that there’s a children assortment within the pipeline and that he’s engaged on a number of extra collaborative collections, but he’s remaining tight-lipped for now. “I love collaborating with individuals as a result of new things come out of it that you’ll never usually do,” he smiles. “We are working with artists and other folks right now, and it’s very exciting, but it’s a surprise.”
And when all that’s over, will he be taking time off to have a good time Aquazzura’s fifth anniversary “Well, we’re opening eight shops,” he laughs. “For me it’s about celebrating the shopper and celebrating wonderful products. In ten years’ time we wish to have stores in a very powerful capitals on the earth.