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July 16, 2014
Salvatore Ferragamo Massimiliano Giornetti Profile
To steer a firmly established luxury home like Salvatore Ferragamo by way of the net-driven, choppy seas of 21st-century trend is not any mean feat. But for Massimiliano Giornetti, the artistic director of Salvatore Ferragamo, a agency and consistent vision — and a transparent sense of the characters and tales he wants to create with every collection — has proven a far more powerful weapon than a canny grasp of fleeting road developments. “A trend present to me is sort of a 9-minute movie,” he explains. “When I’m placing a collection collectively, I tend to think of a personality, and with every collection I make a portrait of a man from the bottom up.”
Take, for instance, his spring/summer season 2012 assortment. I visited Giornetti in his Milan workplaces again in June, the day before he premiered this newest film to the world, and the gathering’s palette of white, off-white, and washed-out blues and greens, to say nothing of its nuanced play of textures, speaks of the continued leaning in males’s style towards anything however work as inspiration. “I thought of an artist within the South of France within the thirties,” he says of spring’s principal character. ferragamo belt 44 “Somebody who is barely bohemian but all the time well dressed.” Many of Giornetti’s collections — including the one that’s in stores now — are likely to have that whiff of the ’30s about them, with their straightforward mixture of tailor-made and informal clothes and their heavy dose of Gatsby-esque glamour. “Few individuals think about it, but the 1930s was a time of great developments in vogue; it was then that a new form of practical clothes was developed. It was elegant and in good taste but extremely snug.”
In other words: It was all very Italian. A native of Tuscany, Giornetti studied in Florence and has barely labored anywhere else — after ten years of focusing solely on men’s clothes at Ferragamo, Giornetti was named artistic director of the brand in 2010, giving him jurisdiction over the ladies’s facet, too. He is as firmly rooted in the town as Ferragamo itself, whose headquarters is Palazzo Spini Feroni, a fortified medieval palazzo proper in the center of city. “The reference to Florence is important for a house like Ferragamo,” he explains. “It’s why, when Salvatore Ferragamo had made his title in Hollywood and returned to Italy to grow the enterprise, he chose Florence for its long artisanal history and the availability of priceless skills.” That artisanal flair remains central to Ferragamo’s DNA, particularly its footwear and leather items — ferragamo belt 44 a Florentine speciality.
There may be one thing reassuringly old school about the way Giornetti places his collections together. His are stunning clothes devoid of runway gimmick however loaded with clever ideas. And behind it, all the time, is an professional touch in cloth and slicing. In consequence, his collections are likely to look each timeless and well timed, which, at a moment when a somewhat romantic aesthetic is front and center in men’s vogue, is a narrative most everybody wants to hear.