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The Salvatore Ferragamo Logo

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Vogue home established in Florence by Salvatore Ferragamo (initially from Avellino) in 1927. In 1914 he moved to Boston in the USA, carrying his ardour for footwear and the nice crafting skills. In the early twenties he strikes to Santa Barbara, California, the place he opens a shop for footwear fixing. California was, in these years, the nice wonderland where the movie business was starting to flourish; this translated in a excessive request of customized made sneakers, which after all meant that Salvatore Ferragamo grew to become the “shoemaker of the stars”. As a result of excessive manufacturing costs and the lack of succesful craftsmen, in 1927 Ferragamo goes back to Italy and establishes the “Ferragamo Shoe factory”; in a photo of the time, the well-known typographic logotype appeared already. In 1938, attributable to a development in manufacturing, Ferragamo acquires the Palazzo Spini Feroni in Florence as headquarters of his offices. Within the early fifties, to have a good time his first parade in Florence, the tag-emblem was slightly restyled: the black-white contrast is lightened and the title of the fashion designer appears too. In 1958 the “hook” appears for the first time on one of the purses: regardless that it is not and by no means would be the official brand of the model, it remains to be very recognizable, as a consequence of its presence on a lot of the merchandise; legend has it that Ferragamo was impressed by the gate of Palazzo Spini Feroni. In 1960, after the dying of the founder, the logotype together with his signature seems. The corporate was left in the palms of his spouse and his six kids who, as soon as they turned eligible, covered key roles within the administration of the company, additionally contributing to its growth. In 1982 a new restyling simplifies the founder’s signature; the primary letter “F” was used as inspiration for some decorated cloths and as identify for a perfume.

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