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March 5, 2016
Salvatore Ferragamo Fights Fakes
Salvatore Ferragamo is constant its anti-counterfeiting efforts, that are particularly targeted on China and the online.
The company said that in 2015 it intercepted and blocked 91,000 online ads for counterfeit products. As well as, 140 domain names and illegal Websites, primarily managed by Chinese language individuals, had been recovered or cancelled.
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“In 2015, we additional expanded the variety of e-commerce websites that we monitor,” stated Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese market, we’ve continued and ramped up our offline checks, concentrating on trade gala’s and resellers particularly.” Ferragamo added that the company had also completed the official process for recognition as a widely known brand in China, a key legislation enforcement software, which is able brown ferragamo mens shoes brown ferragamo mens shoes to help the company saving money and time in the counterfeit battle.
Beginning with the pre-fall 2014 collection, the corporate has been inserting microchips into the women’s shoes, guaranteeing product authenticity, as well as the chance to track products. The model additionally prolonged the use of the microchip to men’s shoes with the Cruise 2015 assortment, whereas this has been inserted in women’s small leather-based items, luggage and luggage with the fall 2015 vary.
An extra success in Salvatore Ferragamo’s measures towards fakes was the seizure and destruction of greater than 12,500 counterfeit products. The Chinese language customs authorities confiscated more than 12,four hundred fake goods leaving the nation and seized in excess of 34,000 counterfeit merchandise in 2015. The estimated value of the products exceeds $17 million. Belts accounted 60 p.c of the seized merchandise.