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January 9, 2016
Salvatore Ferragamo Fights Fakes
Salvatore Ferragamo is continuing its anti-counterfeiting efforts, that are especially centered on China and the web.
The corporate mentioned that in 2015 it intercepted and blocked 91,000 on-line ads for counterfeit products. As well as, 140 domains and unlawful Websites, mainly managed by Chinese language people, were recovered or cancelled.
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“In 2015, we additional expanded the variety of e-commerce sites that we monitor,” mentioned Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese language market, now we have continued and ramped up our offline checks, concentrating on trade gala’s and resellers in particular.” Ferragamo added that the company had additionally accomplished the official process belt salvotore ferragamo for recognition as a widely known model in China, a key legislation enforcement software, which will assist the corporate saving money and time in the counterfeit battle.
Beginning with the pre-fall 2014 collection, the corporate has been inserting microchips into the women’s footwear, guaranteeing product authenticity, in addition to the likelihood to track products. The brand additionally prolonged the usage of the microchip to men’s footwear with the Cruise 2015 assortment, whereas this has been inserted in women’s small leather-based items, luggage and luggage with the fall 2015 vary.
An extra success in Salvatore Ferragamo’s measures against fakes was the seizure and destruction of greater than 12,500 Magdalena_Frąckowiak counterfeit merchandise. The Chinese customs authorities confiscated greater than 12,400 pretend items leaving the nation and seized in excess of 34,000 counterfeit merchandise in 2015. The estimated worth of the goods exceeds $17 million. Belts accounted 60 % of the seized products.